For PGB Cymbals, our collaboration centered on world-building and developing a cohesive visual identity that could move across digital and physical media. Through creative direction, photography, 3D design, motion, web design, merchandise, and print, we explored how a cymbal could exist not only as a musical instrument, but as a cultural artifact with its own personality, history, and mythology.

The visual language was built around a balance of playfulness and precision, combining a DIY spirit with artisan craftsmanship, minimal design with bold moments of color, and a sense of experimentation rooted in the traditions of drumming and improvisation. PGB occupies its own lane and is a brand with cult appeal and a strong artist-driven community, created for musicians who are not only players, but creative thinkers, bandleaders, and visionaries.

The result is a visual world that celebrates the cymbal’s form, craftsmanship, and cultural significance while embracing humor, curiosity, and creative freedom.